The quick Kenzo poll: name the three fragrances you think anyone new to the brand ought to try. In that sense, it might be more appealing to women who don't shop for fragrances frequently, or who are more motivated by the advertising and packaging than the juice.Īs a Kenzo fruit bomb, I do not like it as well as the recent-ish Flower by Kenzo L'Elixir as a mainstream Kurkdjian, I do not like it as well as My Burberry and for a perfume in an eye bottle, it can't touch the lovely but long gone La Perla Eclix. All of Kenzo World's surprises are visual, not olfactory, and without smelling like a dupe of anything in particular, it manages to smell like any other modern fruity / woody pink floral. But despite the exhilarating vision of Margaret Qualley shooting laser beams from her fingertips while dancing like a crazy person in the fantastic commercial from Spike Jonze, and despite the cool bottle and the new artistic directors at the helm, 1 and despite the involvement of perfumer Francis Kurkdjian, Kenzo World still smells entirely bound by convention. Verdict: It is lively and energetic, I will give it that, and it's reasonably wearable and youthful. There are whispers of greenery here and there, and a sour undertone in the early stages that was appealingly tart on some wearings, just plain sour on others. There is a fruit bomb opening (bright, sweet and loud), then a nondescript floral heart (what I think of as pink perfume flowers), then a woody - musky - ambery base (pale but mildly warm). The sparse list of notes (red fruits, peony, jasmine and ambroxan) tells more of the story than it ought to. Wherever you fall on the spectrum, the new Kenzo World is not likely to radically shift your outlook. Are you a fan? Not a fan? Or, like me, do you have nostalgic warm fuzzies for the good old days of dependable if not earth-shattering fragrances like KenzoAir and Kenzo Amour (or even farther back: Jungle L'Elephant), but look with some dismay on what seems lately to be little more than an endless stream of Flower and L'Eau Par Kenzo flankers? (If you'd like to use it as the soundtrack to your own dance break, you can find it on iTunes and Spotify right now.Ok perfumistas, give us a vote on Kenzo as a perfume house. and then breaks into a frantic dance that takes her through the empty halls of an elegant event space, and gains an almost magical tinge by the end. It's no coincidence that the dance looks like something out of a Sia music video - it was choreographed by Ryan Heffinton, whose credits include "Chandelier" and "Elastic Heart." Meanwhile, the music you're hearing is an original track by Sam Spiegel and Ape Drums, featuring Assassin. Clearly bored, she makes an excuse to slip out of the room.
Titled "My Mutant Brain," the Spike Jonze perfume ad for Kenzo World opens with Qualley calmly sitting in the middle of some dreary formal function. In other words, it's something you definitely want to put in front of your eyeballs right this second. Basically, imagine Jonze's own "Weapon of Choice" music video, but with the manic, expressive choreography of Sia's "Chandelier." Then drop The Nice Guys actress (and trained ballerina) Margaret Qualley into the middle of it all, and that's the new Spike Jonze perfume ad right there.
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